Applying Liner in a Way That Opens the Eye Rather Than Closes It

Step 1: Start at the lash root, not above it.

Here's the part most people don't realize: drawing a line above the lash line instead of within it leaves a visible strip of skin between the liner and the lashes. That gap is what makes the eye appear smaller.

Think of it this way. Your liner should disappear into your lashes, not sit on top of them.

The 761 Tight Liner is built for exactly this. Its small, compact head fits right into the lash line and deposits product at the root in short pressing strokes. Work from the inner corner outward, pressing into the space between lashes rather than drawing over them. Once you try it this way, it's hard to go back.

Step 2: Build the line gradually instead of committing all at once.

A thin line at the lash root reads as definition. A thick line drawn in a single heavy pass reads as a wall across the eye. The difference is building in passes rather than trying to get the full result in a single stroke.

This is where the 710 Eye Liner really shines. Its extra-fine, narrow pointed tip keeps each stroke deliberate and controlled. Start thinner at the inner corner and build slightly toward the outer edge where more definition naturally belongs.

Step 3: Soften any edges that feel too sharp.

It sounds minor, but a hard edge along the liner is often what tips the balance from defined to heavy. Softening it just slightly creates a softer, more open look without taking away any definition.

The 716 Smoky Eyeliner handles this without disturbing the line underneath. Run its tapered tip lightly along the edge of your liner with almost no pressure. You're not moving the product. Just removing the sharpness that makes liner look placed rather than intentional.

Why It Works: When liner sits above the lash root, the eye reads the gap between liner and lash as empty space rather than definition. Filling the root closes that gap and makes the lash line look naturally denser. Building gradually keeps the weight of the line in check. And softening the edge is what takes liner from drawn-on to designed. Once you see the difference, you won't be able to unsee it.

The next time you do your eyeliner, try pressing into the lash root before drawing any line on top. You might be surprised how much more open your eyes look without changing the liner itself.

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