Monthly Archives: January 2016

IMATS LA 2016

IMATS LA 2016

We had such a great time being at the 2016 International Make-up Artist Trade Show! It was great seeing all of our fans at our booth. We snapped a few photos during the show days on January 15th – 17th, 2016. Here are a few highlights from the show!

IMATS Registration Table

IMATS Registration Table. Photo: @bdelliumtools

All of the guests were checked into the show at the IMATS registration counter were and given a wristband so they can enter and leave when they wanted. All the staff at the IMATS LA show were extremely helpful and friendly! They were able to help all the IMATS guests with Pro Card registration, check-in, and much more.

IMATS Exhibitors and Floor Plan

IMATS Exhibitors and Floor Plan. Photo: @bdelliumtools

If you’re familiar with mall directories, this board should look quite familiar to you. You can find all the information regarding booths, shows, and the days the presenters were going to be at IMATS. Bdellium Tools was located near the front, at booth #606. Holler to our fans who saw us and walked straight up to our booth to purchase new brushes and to take photos with us!

IMATS x Bdellium Tools

IMATS x Bdellium Tools. Photo: @bdelliumtools

We found ourselves in the IMATS information booklet! We were featuring our new BDHD brushes and had many demos at the booth for everyone to try out! Many of you guys really enjoyed how soft and sturdy the bristles are!

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The whole Bdellium Tools team is here! Photo: @bdelliumtools

Bdellium Tools Team

Bdellium Tools team photo @bdelliumtools

The whole Bdellium Tools  was here! Literally minutes after opening, the whole booth was swarmed! We were so excited to see our fans visiting and buying new brushes from our booth. Everything at the booth at a major discount. We offer the same discount online to those who apply to our Pro Program (Makeup Artists, Industry Professionals, and Makeup Students qualify). 

Shoppers enjoying our signature yellow Bdellium Tools bag. The 'b' is silent.

Shoppers enjoying our signature yellow Bdellium Tools bag. The ‘b’ is silent. Photo @bdelliumtools

You can spot our bags from hundreds of feet away! Our signature yellow bag helps you find your friends and family (if you may become lost amongst the crowd). It’s also reusable if you’d like to carry other things in it, too! Made from recycled plastics, the Bdellium Tools bag was quite a hit at the show.

Trason explaining technicalities of a Bdellium Tools brush to a make-up artist

Trason explaining technicalities of a Bdellium Tools brush to a make-up artist. Photo: @bdelliumtools

Our Chief Make-up Artist, Trason, explaining technicalities of BDHD to one of the make-up artists at the show.

This beautiful majestic creature done by McKenzie Gregg for Bdellium Tools on Pro Day at IMATS, LA 2016.

This beautiful majestic creature done by McKenzie Gregg for Bdellium Tools on Pro Day at IMATS, LA 2016. Photo: @edwardkimbt

Featured Bdellium Tools artist Mckenzie Gregg completed this beautiful majestic creature at our booth using all Bdellium Tools Special FX brushes! Thanks for coming McKenzie! It took her about 2.5 hours to complete this masterpiece and we must say, it’s quite scary!

Amazing Snow White Evil Queen Witch character makeup by Ben Ploughman for Bdellium Tools.

Amazing Snow White Evil Queen Witch character makeup by Ben Ploughman for Bdellium Tools. Photo: @edwardkimbt

Our second featured Bdellium Tools artist, Ben Ploughman, created this Snow White Evil Queen with our SFX line during the second day of IMATS at our booth. Incredibly scary and reminiscent of the real queen in Snow White!

Lady Lazarus creation and makeup by Keaghlan Ashley

Lady Lazarus creation and makeup by Keaghlan Ashley. Photo: @edwardkimbt

We couldn’t get enough of Keaghlan Ashley’s rendition of Lady Lazarus! It was scary-beautiful. What can we say, beauty is in the eye of the brush-holder?

Cyclops. Photo by: @edwardkimbt

Cyclops. Photo by: @edwardkimbt

Bdellium Tools creator and founder, Edward Kim, standing next to Cyclops. We’re so proud of our friend Thomas Surprenant for creating this realistic beast from scratch. If you guys didn’t already know, Thomas is one of Hollywood’s most renown cinematic makeup artists of this era! Our Special FX line was named after him.

Fantastic zombie creation and makeup by Nora Hewitt for Kryolan booth at IMATS, LA. Bdellium Tools SFX brushes were used for makeup.

Fantastic zombie creation and makeup by Nora Hewitt for Kryolan booth at IMATS, LA. Bdellium Tools SFX brushes were used for makeup. Photo: @edwardkimbt

Cinematic zombie created by Nora Hewitt for Kryolan, using Bdellium Tools SFX brushes. Looks like something from The Walking Dead stepped out into real life.

Superman Batman comic body painting by Argenis Pinal for @mehronmakeup at IMATS, LA. Bdellium Tools SFX brush was partially used for his awesome body painting work and thanks for shout out.

Superman Batman comic body painting by Argenis Pinal for @mehronmakeup at IMATS, LA.

Cinematic makeup artist Argenis Pinal using a few of our SFX brushes to create this Zombie Superman/Batman character. Great job buddy!

Showing our Periscope friends a few of our Studio brushes.

Showing our Periscope friends a few of our Studio brushes. Photo: @bdelliumtools

Bdellium Tools Periscope @ IMATS LA

Bdellium Tools Periscope @ IMATS LA

Thanks for those who joined in on our Periscope during the IMATS 2016 show! We were overwhelmed by the hearts and comments from you guys. Shout out to those who recognized Edward Kim and mentioned him in the chatroom! Thanks so much for your love and support – we couldn’t have done it without you guys.

A huge haul from some of the makeup artists!

A huge haul from some of the makeup artists! Photo: @bdelliumtools

Some of us took advantage of the major discounts at the booth. We we had a surprise gift for those who purchased with us. Thanks to our super fans for doing a huge haul at our booth.

Hope to see you guys in the upcoming shows this year. We’re traveling around the world to meet YOU. Come by and say hello to Edward Kim and the rest of the Bdellium Tools team. See you guys, soon!

Bdellium Tools BDHD: High definition makeup brushes and how it will change the makeup industry for 2016

The makeup industry has changed drastically over the few centuries since it has been first introduced by Cleopatra. From colors and styles, to chemical compositions of makeup – we’ve well moved past using earth ores to apply eyeshadow. However, in terms of the brush niche of the makeup industry, we’ve only gone so far in changing the materials in which how brushes are made.

The beauty world is constantly improving on their makeup formulas, from long-lasting eyeshadows, to lightweight foundation with heavy coverage. This multi-billion-dollar industry is like science, we’re always looking for ways to improve what we currently have. However, we’re also infusing anti-aging properties into all of our makeup inventions. Almost everything in the makeup industry has changed,  but what about how we apply our makeup? Shouldn’t that change alongside with the new types of products we’re using? We say, absolutely!

Bdellium Tools has come out with a better way to apply our favorite colors and products by creating a new series of brushes called “BDHD.” With its patent coming underway, it’s one of the first pioneers in the makeup industry to change how we apply makeup to our faces (in high definition). The BDHD brushes allow us to apply makeup in a whole new manner. From picking up the pigments, to applying them, and then to blending them beautifully – these new BDHD brushes were created to give us the flexibility of all of those tools in one brush.

Six new brushes from two families: Studio and Pink Bambu

Six new brushes from two families: Studio and Pink Bambu

With our already popular brush lines, Pink Bambu and Studio series, we have added three new brushes to each of their line. The new names for these brushes are Pink Bambu BDHD and Studio BDHD, added to their designated family of brushes. They are all made from high-quality synthetic fibers, made to look and feel like natural bunny-rabbit fibers.

Pink Bambu BDHD:

Pink Bambu 988 BDHD Phase l – Large Foundation & Powder  $25
Pink Bambu 968 BDHD Phase ll – Small Foundation & Contour  $20
Pink Bambu 788 BDHD Phase lll – Blending & Concealing  $14
The rest of the Pink Bambu line can be found here: FREE shipping for orders over $20

Studio BDHD:

Studio 998 BDHD Phase l – Large Foundation & Powder $25
Studio 968 BDHD Phase ll – Small Foundation & Contour $20
Studio 788V BDHD Phase lll – Blending & Concealing $14
The rest of the Studio line can be found here: FREE shipping for orders over $20

Typically, we use a sponge or even our fingers to apply makeup to our faces before we use our makeup brushes to beautifully blend the foundation away. With the new BDHD brushes, on one side of the brush we’re able to dab (and hold onto the makeup) and then apply it to specific spots of our faces without the use of our fingers our sponges (saving us time, money, and possibly avoiding adding unwanted bacteria to our faces). On the other side of the brush, we can use it to blend flawlessly with its 200,000+ brush fibers to create a streak-less result.

With the clown-contouring trend being shamelessly put away by beauty experts, magazines, and social media gurus, we’re moving towards the trends of applying foundation to make our skin look more “natural, yet flawless.” Although contouring has been so much fun to do (and to watch on YouTube), it’s time we create more realistic high definition to our faces by moving away from clown-contouring and more towards using the right tools, such as the BDHD brushes. Let’s face it people, some looks may look good on Instagram, but it sure doesn’t look good in person.

The BDHD brushes are going to change the way we apply makeup for 2016 – and we’re excited about it. Moving away from having to cake, bake, or pile-caking aka paking, our faces to achieve picture-perfect faces (and then having to contour on top of that); we’re moving towards using high-quality foundation, lip colors, and eye shadows that create an HD effect without having to do so many additional makeup tricks. BDHD brushes have so many brush fibers in them, we’re able to create a flawless and more real-life glamorous (and also Instagram and Facebook worthy) looks.

Less is more, BDHD will help you use less tools to do more of what you want to your face.